Rush Gaming Universe (by Hike Pvt Limited)
Optimizing critical moments inside a top Indian gaming app
A Gaming SaaS UX Case Study
Led UX/UI and motion team shipping core flows for a platform that scaled to 5.5M MAU and 500K+ daily players.
PRODUCT
01
/28
MY ROLE
02
/30
03
/28
05
/28
06
/28
IMPACT
07
/28
TOURNAMENT CARD DESIGN
09
/28
TOURNAMENT CARD DESIGN
10
/28
MATCHMAKING UI
12
/28
MATCHMAKING UI
13
/28
MATCHMAKING UI
14
/28
New Matchmaking Flow in action >
MATCHMAKING UI
16
/28
RESULT UI
18
/28
RESULT UI
19
/28
RESULT UI
20
/28
RESULT UI
21
/28
RESULT UI
22
/28
OUTCOMEs
Biggest Impact: ‘Play Again’ CTA increased our Sessions by ~30% and we saw players restarting the game to continue adding scores to the Global Leaderboard.
The PM intent to force user into a Leaderboard was taken care of, without the original friction.
The redesign took care of the player intent to check out their Rank update in a quick 3 seconds time and move to the next step.
DESIGNING FOR TRUST & ACCESSIBILITY
25
/28
LOW NETWORK STATES
26
/28
Designing for LOW NETWORK STATES
Network volatility wasn’t an edge case:
it was the default.
Designed 3 constant signal states for network visibility even during the gameplay.
Old
‘Reconnecting’ Status
The app just showed one blinking low network icon and nothing else.
Redesigned
‘Reconnecting’ Status
I added proper states explaining what’s going on and how to mitigate.
